RESUME
Profile
I am an accomplished communications writer with eight years of experience developing customer profiles, creating web banners, headlines, and editing copy. I successfully foster positive relationships with senior executives, shareholders, clients, and team members. I've worked in the field, with stores to research processes, create and edit job postings / descriptions. I have a Master's in Fine Arts; thus, I have a strong art sense when developing content.
Work
experience
Content Writer Securly.com 2019
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Drove engagement with clear, compelling marketing copy.
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Increased engagement for parent-facing services (email and landing pages).
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Built brand using conversion-oriented copy for multiple campaign channels; social media, digital, posters, direct mail flyers, postcards, and video script copy.
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Combined online sources, interviews, and studies by researching parenting in the digital age & parent / child related topics.
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Html optimization experience.
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Increased web traffic by executing SEO guidelines.
Copywriter Rite Aid 2017 - 2019
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Executed Corporate guidelines for SEO process and project approval.
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Enhanced store processes by creating job aids, SOPs, and creating guidelines.
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Researched all company materials for editing and enhancement.
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Increased store talent acquisition by working with stores to create and edit online job postings and job descriptions.
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Increased district sales by 15% by creating, verifying and editing print, radio, and online advertisements.
Copywriter Linens ’n Things 2016 - 2017
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Improved external content by executing Corporate guidelines.
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Edited brand book for grammar, style, texture, and legal accuracy.
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Executed Corporate guidelines for SEO process and project approval.
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Drove engagement with clear, compelling marketing copy.
Copywriter Sports Authority 2014 - 2016
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Increased store talent acquisition by working with stores to create and edit online job postings and job descriptions.
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Researched all company materials for editing and enhancement.
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Work with Corporate team to create web banners, Call to Actions, and online headlines.
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Enhanced store processes by creating job aids, SOPs, and creating guidelines.
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Increased store talent acquisition by creating and editing online job postings and job descriptions.
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Increased district sales 10% by creating, verifying and editing print, radio, and online advertisements.
Copywriter SearsOutlet 2010 - 2014
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Researched all company materials for editing and enhancement.
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Work with Corporate team to create web banners, Call to Actions, and online headlines.
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Edited brand book for grammar, style, texture, and legal accuracy.
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Increased store talent acquisition by creating and editing online job postings and job descriptions.
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Increased district sales 5% by creating, verifying and editing print, radio, and online advertisements.
Skills
Long Form
Short Form
Push Notifications
SOPs
Interview
Research
Blog Posting
Banner Ads
Marketing Strategy
Email Blasts
Social Media
Copywriting
Content Editing
SEO
Grammarly Editor
Apple Pages
MS Office Suite
Chicago Manual of Style
Still Camera
Film Camera
Film Lighting
Final Cut Pro
Final Draft
Headlines
Web Banners
CTA
Education
Academy of Art University, 2004 - 2008
San Francisco, CA
M.F.A. (Graduated 2008)
Successfully wrote, produced, and directed my own grad thesis. Learned much about film production as well as film marketing. Learned to create a budget, create a story and build a plan off of each in order to give birth to a final product. Then learned to market, submit, and cater to film festivals. Advertise to many different audiences.
Georgia State University, 2001 - 2004
Atlanta, GA B.A. (Graduated 2004)
Majored in English and Film Theory. Learned to write and criticize literary works as well as film works. Learning about art in general lays a foundation to tell a good story.